Bologna Business School
Bologna, Italy
The Master in Marketing Management, full time 12-month program taught in English, is aimed at the acquisition of techniques and tools required to manage the marketing and sales area of a company, through a solid training in both marketing and sales management, as well as an intensive study of the organizational aspects that generate business value. By integrating lectures and real cases analysis, through concrete examples offered by BBS partner companies, the students will acquire the analytical and methodological skills to map the process that brings the product in contact with the consumer. The Master in Marketing Management is a high-profile program that offers the opportunity to enter into the business world through internships with top companies.
