Bologna Business School
Bologna, Italy
The Master in Marketing Management, track in Analytics and AI for Marketing, prepares professionals to leverage data and advanced technologies for developing innovative marketing and sales strategies. This practice-driven and business-oriented program combines expertise in data analytics, automation, and big data management, emphasizing strategic thinking and results-focused methodologies.
The program’s true added value lies in blending digital expertise with the ability to transform complex analyses into actionable solutions. It trains forward-thinking managers equipped to lead businesses to success in a competitive global market.
The integration of lectures and real case analyses offered by BBS partner companies ensures that students receive hands-on, comprehensive training in both analytical and methodological skills for mapping consumer behavior, managing distribution channels and individual touchpoints in the sales funnel, to effective communication and leadership techniques.
English-language, full-time 12-month, the Master has a six-month placement rate of over 90%: it is designed to be a springboard for a career in Marketing, with direct entry into the business world thanks to the six-month internship at the end of the course.
