Deusto Business School
Bilbao, San Sebastian, Spain
The Master's Degree in Business Analytics is based on the need to train highly qualified professionals in a field of study that has become essential today.
The convergence of large volumes of data, technological advances, the unstoppable growth of digitization and the increasing and the growing demand for analytical information for decision making, has boosted the relevance of data analytics in business and management of organizations.
The aim of this programme is to offer an advanced study program that will provide students with the skills, competencies and knowledge needed to address the challenges of the Big Data era.
A CONSTANTLY GROWING MARKET
The jobs that will grow the fastest are artificial intelligence and machine learning specialists, sustainability specialists, business intelligence analysts and information security specialists.
LEADERS SKILLED IN DATA ANALYSIS
Organizations are looking for leaders skilled in data analytics to extract meaningful insights from large volumes of data, make informed decisions, and improve the efficiency and profitability of their operations.
PROGRAMME CURRICULUM
Digital Business
Introduction to Digital Business - 3 ECTS
Methods
Introduction to Business Analytics - 3 ECTS
Visualization - 3 ECTS
Machine learning. Fundamentals and supervised learning - 6 ECTS
Machine learning. Unsupervised learning - 3 ECTS
Advanced methods
Unstructured data analysis - 3 ECTS
Deep learning - 3 ECTS
Edge analytics - 3 ECTS
Programming
Introduction to programming - 6 ECTS
Technology
Introduction to data sources and databases - 3 ECTS
Big data and internet technologies - 3 ECTS
Skills and ethics
Innovation and creativity - 2 ECTS
Ethical challenges and risks. Cybersecurity - 4 ECTS
Applied Business Analytics Cases (3 electives)
People analytics - 3 ECTS
Finance analytics - 3 ECTS
Marketing analytics - 3 ECTS
Public economy and health - 3 ECTS
Logistics and supply chain - 3 ECTS
Forensic audit - 3 ECTS
Master’s Final Project 6 ECTS
TOTAL ECTS
60
