EDHEC Business School
Lille, France
In a period of unprecedented global change, consumer behaviour, data and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques.
EDHEC’s Master’s in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and knowledge they need to make sound marketing decisions.
On this 18-month marketing analytics programme, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical marketer ‒from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Data visualisation softwares and Google Analytics.
