The MSc in Marketing & Creativity is an innovative programme that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.
The programme fosters participants’ creativity and critical thinking using a systematic approach, and teaches how to be strategic and analytical in a data-driven world to provide innovative solutions to complex problems.
In addition to teaching students about creativity in business and management, the programme aims to develop students’ leadership skills in a diverse world.
With our ‘Not by the Book’ teaching methodology, students are exposed to a variety of real-case projects aimed at preparing the next generation of marketers, ready to creatively tackle strategic challenges and to take responsible, ethical decisions.
