From the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from smes and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).
The MMM is designed to give you a deep understanding of the drivers of marketing and commercial globalization, the internationalization of strategies and tactics, and how the global environment must be managed considering local needs to gain competitiveness in new complex scenarios with disruptive and innovative business models.
This results in graduates and young professionals ready to deal with the challenges of internationalizing products and services in established, emerging, or new global markets from a multicultural and multidisciplinary approach.
The program also contains activities and workshops on the latest hands-on training in marketing tools, such as PowerBI, Salesforce, Marketing & Sales simulators, and Digital Platforms for Marketing Excellence and Best Practices. It also includes a Curricular International Stay at Bocconi University in Milan for a business immersion.
Once you complete the program, you will obtain the Master Degree in Marketing Management from ESIC University.
Internationally accredited by AMBA and EFMD
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