Jönköping University
Jönköping, Sweden
Taught in English. The programme develops your ability to address contemporary marketing challenges, including digitalisation, globalisation, and the rapid rate of market change. In a world where digitalisation and globalisation are driving constant change, it is vital to create marketing strategies that are distinctive and relevant. Being able to comprehend and address the marketing challenges of the future will make you a sought-after asset for organisations in the global marketplace. The programme develops your ability to deal with issues such as digital transformation, global competition, and rapid market changes while providing a broad understanding of international marketing. In the programme, you will collaborate with organisations to solve real-world challenges while deepening your theoretical knowledge. You will also engage in discussions on how consumers influence each other, the impact of digital media on marketing, and how to optimise export strategies. Offered by Jönköping International Business School, EQUIS & AACSB accredited and ranked as Top 100 European Business Schools by the Finanacial Times 2024. Strong profile in internationalization, entrepreneurship and sustainability. Practical elements.
The tuition is paid on a semester basis, this page shows the total cost for 1 year programme.
