POLIMI Graduate School Of Management
Milan, Italy
Our world is going through extraordinary change, and we need a new generation of innovators to pave the way for the future. One area that’s of increasing interest to lots of industries in both mature and emerging markets is B2C e-commerce.
Lately, B2C e-commerce has become a priority for all companies that want to improve their customer’s journey, with a method that has real potential to support their omnichannel strategies.
That’s why we’ve created this International Master in E-Commerce and Sales Management. We give you the proper skills and knowledge of the most important pillars of a B2C e-commerce initiative. This means skills like how to choose the right B2C e-commerce platform, develop marketing campaigns, design an effective customer journey on your website, and implement an omnichannel strategy.