Take on total responsibility to foster, implement and evaluate digital initiatives, including cross-functional automation of marketing and supply chain functions and business analytics. Digital technologies have changed the way organisations conduct business. They afford new ways of working including fresh opportunities. They also present new challenges for digital businesses. Our Digital Business MSc prepares you for this ever-changing complex and digital landscape.
You'll cover the core components of digital business which include data analytics, how systems are built on disruptive technologies and how they create strategic advantages, and how to foster innovation and analyse the potential of new ventures and business processes.
You will also learn project management methods.
Read more about this course in our postgraduate 2025 entry prospectus.
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Newcastle University Business School
