Schulich School of Business - York University
Toronto, Canada
The full-time, 12-month Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing. It is designed for recent graduates of non-business or business degree programs who have not already completed extensive marketing course work, and for people with organizational experience who wish to develop marketing capabilities.
The MMKG curriculum provides students with the critical analysis and decision-making skills required of marketers today. Students will learn the state-of-the-art in marketing and research tools. They will develop abilities in analytics, digital marketing, brand management, and marketing communications. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations.
The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real small to mid-sized organizations. MMKG graduates will be eligible for significant advanced standing into the Schulich MBA, after acquiring the requisite work experience necessary for the MBA.
