The University Of Maryland, Robert H. Smith School Of Business
College Park, United States of America
UMD Smith’s Master of Science in Marketing Analytics (MSMA) program teaches you how to distill massive amounts of consumer data to help businesses engage with the right audiences and launch cost-effective campaigns that work. Our MSMA students are curious problem-solvers from diverse academic backgrounds who use their knowledge to help businesses make intelligent decisions informed by consumer trends. STEM-designated program.