CITY College, University Of York Europe Campus
Sofia, Bulgaria
Digital marketing channels have moved to the forefront of global marketing communications, creating a high industry demand for professionals with specialised skills. The MA in Digital Marketing and Social Media focuses on digital marketing and social media communications channels within a strategic marketing context. Apart from providing core knowledge in strategic marketing, advertising and sales and on-line consumer behaviour, the students will acquire specialist knowledge and skills.
The programme provides the skills to implement and manage effective social media and digital marketing campaigns.
The programme is aimed primarily at young graduates with or without a related degree and at young marketing professionals wishing to improve their skills and professional qualifications in digital and social media.
Degree Title: Master of Arts in Digital Marketing and Social Media
Dual degree: Upon successful completion of the programme graduates are awarded the MA in Digital Marketing and Social Media degree directly from the University of York. Graduates also receive an undergraduate degree from the New Bulgarian University (NBU) by fulfilling the NBU requirements.
Course duration: 2 years (classes 2 weekends per month; one weekend is taught by CITY College, University of York Europe Campus and the other by NBU)
Admission requirements: Applicants should apply independently to both CITY College, University of York Europe Campus and NBU by filling in their respective application forms. To be officially admitted to the programme, applicants should comply with both institutions' entry requirements and should be accepted as students by both.
For more information about the joint University of York and NBU degree, graduates may contact our Country Office in Sofia (23 Tvardishki prohod street, Fl. 9, office 34 , Tel: +359 2 961 62 63, +359 888/ 43 57 50) or fill in the online form below or contact NBU directly.