CITY College, University Of York Europe Campus
Thessaloniki, Greece
Degree title: Master of Science in Neuromarketing.
The title is awarded directly by the University of York.
Duration: 1 year (full time) or 2 years (part time)
Mode of delivery: Classes take place on weekday evenings
Language of instruction: English
Increased competitiveness in marketing and branding requires marketing professionals to better understand what consumers think or feel about products and advertising strategies. Recent technological advances opened new insights to obtain valuable information that was previously impossible to collect. Neuromarketing uses neuroimaging technologies to study the brain's responses to marketing stimuli. In this context, neuromarketing is a complementary scientific approach to analyse and understand the consumers' behavior and emotions.
Neuromarketing is a complex, multidisciplinary field that requires knowledge in the fields of brain sciences and neuroscience as well as marketing. Our MSc programme is offering theoretical and practical training in both fields of neuroscience and marketing, with a special focus on Neuromarketing technologies like, EEG, ECG, GSR and Eye-tracking. Upon completion of this programme, students will be able to perform neuroscientific experiments so as to extract valuable information and develop effective marketing strategies. Furthemore, our students will have a working understanding of key functions of the brain and the body relevant to marketing, and especially to persuasion theory and practice.