emlyon business school
Lyon, France
Master Sales Management Excellence for Global Success
The Master of Science in Global Sales Excellence prepares future sales leaders for the complexities of today’s sales landscape. This program combines in-depth training in sales management principles with a robust understanding of emerging technologies, including AI-driven tools that are transforming sales engagement and enablement.
Key focus
A primary focus of the program is to develop students' ability to lead international sales teams, fostering an environment conducive to high performance. Students will learn to harness sales tools and technologies to optimize practices such as customer relationship management (CRM) and data analytics, enabling informed decision-making. The curriculum emphasizes the importance of strategic thinking in addressing evolving consumer expectations and market conditions.
Practical application
Students gain hands-on experience with advanced sales enablement techniques that empower teams with the necessary resources and training to excel. They will work on real-case studies with global companies. They will explore innovative sales engagement strategies that leverage AI and automation to streamline communication and enhance relationship-building with clients. This practical approach ensures students are not just learning theory but also developing skills that have immediate applicability in the field.
Career opportunities
Graduates emerge ready to assume pivotal roles such as Sales Enablement Manager and Sales Engagement Director. With a deep understanding of the interplay between technology and sales management, students will be equipped to improve operational efficiencies and drive sales performance. This program prepares participants to tackle contemporary challenges in global sales, positioning them as leaders capable of influencing change and driving success in a data-driven world.
https://masters.em-lyon.com/en/msc-global-sales-excellence/program
