emlyon business school
Lyon, France
Develop a dual expertise in International Marketing and Business Development strategies
The Master of Science in International Marketing & Business Development equips students with dual expertise in business development and international marketing, fostering a comprehensive understanding of strategy, management, and operations. This program prepares participants to navigate the complexities of international business, confront global challenges, and deliver sustainable solutions for international distribution.
Key focus
Students will engage in market analysis that provides international insights into global markets and organizations. The curriculum emphasizes essential marketing strategies, including branding, promotion, and data analytics, alongside advanced negotiation techniques. This blend of skills is vital for managing marketing initiatives in diverse cultural and economic contexts.
Comprehensive international exposure
To deepen understanding, the program includes immersive global experiences. Students will travel abroad for an international seminar, gaining firsthand exposure to global marketing practices while networking with professionals and experts from leading companies. Collaborative projects with a diverse cohort of international peers enhance the learning experience and foster a multicultural perspective on business challenges.
Career opportunities
Graduates are well-prepared to excel in various roles, including Marketing Director, International Marketing Manager, and Business Development Manager. With strong ties to the business community, the program offers valuable internships and job placements, ensuring that students can apply their skills effectively to drive strategic business growth in an interconnected world. This program cultivates the next generation of leaders capable of influencing marketing strategies and business development on a global scale.
