The course provides a comprehensive understanding of evolving marketing strategies and practices amidst globalization, intensified competition, and technological disruptions. Emphasis is placed on both technical marketing skills and strong managerial abilities to lead interdisciplinary teams and navigate evolving marketing processes.The program offers a solid foundation in marketing techniques and methodologies, including strategic analysis, operational marketing, and budget planning, with a focus on digital transformation, data utilization, AI, sustainability, and entrepreneurship across various sectors like technology, consumer goods, healthcare, luxury, and services. Additionally, students have access to ESSEC's Corporate Chairs, providing further opportunities for professional development and networking.
ESSEC Business School-Campus in Singapore-Students
ESSEC Business School-Campus in Cergy-Students 2
ESSEC Business School-Campus in Cergy-Students
ESSEC Business School-Campus in Cergy 3
ESSEC Business School-Campus in Cergy 2
ESSEC Business School-Campus in Rabat
ESSEC Business School-Campus in Singapore
Location
Campus
Address:
-, France
Last update on: 27/07/2024
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ESSEC Business School
