We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open innovation and brand co-creation in terms of both strategy and actual implementation. This program will focus on your aspirations, your strengths and your purpose to give you the tools you need to guide businesses through the new challenges posed in today’s dynamic digital world.
The Executive Master in Strategic Marketing and Communication is designed for professionals who are looking for the next best version of themselves, seeking to elevate their professional competences and experience to succeed in a MARCOM landscape changed forever by the digital revolution.
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IE Business School
