We live in a total experience economy, where we're inundated with messages every day. Now more than ever, it is important to know how to bridge the gap between creativity and management so that we can engage users and leverage the power of storytelling to adhere to a brand’s needs. The Master in Creative Direction, Content & Branding is a comprehensive, 10-month program that provides you with the necesssary tools to create and lead content and visual projects that engage users.
A common Core Period,designed to provide all our marketing, communication and sales students with creative, analytical, sales, business, strategic and digital marketing skills, is followed by a learning journey into your chosen specialization. Create the next best version of yourself as you launch a successful career on the path that most interests and excites you, complementing your knowledge with additional certifications in areas that matter: Salesforce, AWS, Google or IE University's Sustainability Certificate.
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