IPAG Business School
Paris, Nice, France
The Grande École Program (PGE) is a five-year, state-recognized program that leads to a Master’s degree. It consists of two academic cycles and is offered in two study tracks:
- A three-year foundation cycle, focused on learning the fundamentals of management, economics, and business administration.
- A two-year specialization cycle, allowing students to tailor their expertise and offering the opportunity to earn an international double degree at a partner university.
Digital revolution, evolving consumer behavior, and changing distribution channels… Traditional marketing approaches are undergoing a major transformation. Stay ahead of these changes with the Marketing specialization.
4th Year
CORE CURRICULUM
Strategic Management
Project Management
Business Software
Sector-Specific Electives (General Culture, Technologies in Business)
SPECIALIZATION COURSES
Applied Strategic Marketing
Consumer Insights
CRM (Customer Relationship Management)
Web Marketing
Responsible Marketing
Data Protection & Privacy Law
Distribution & Communication
Product & Pricing Strategy
In the 5th year, you will have the opportunity to specialize in:
- Master in Digital Marketing Strategy & Consumer Engagement
- Commercial Strategy
- Business-to-Consumer (B2C) Marketing
Core Curriculum
- Corporate Social Responsibility & Business Ethics
- Leadership & Responsible Team Management
- Business Challenge
- Major Contemporary Issues
- Thesis Methodology
DIGITAL MARKETING STRATEGY & CONSUMER ENGAGEMENT
Specialization Courses
- Customer Journey & Analytics
- Web Tools & Interfaces
- CRM & Data
- Digital Economy
- Brand Content & Social Media
- Budgeting, Forecasting & Marketing Project Management
- Gamification & Digital Project
- Communication & Media
- Capstone Project
- Professional Certification: Google Analytics
COMMERCIAL STRATEGY & BUSINESS DEVELOPMENT
Specialization Courses
- Negotiation
- Omnichannel Distribution & Sales
- Financial Performance Indicators for Sales Teams
- Global Account Management
- Digital & Sales
- International Trade & Supply Chain
- Sales Management
- Capstone Project
- Professional Certification: Salesforce
BUSINESS-TO-CONSUMER (B2C) MARKETING
Specialization Courses
- Digital Marketing
- Marketing Research
- Omnichannel Distribution & Sales
- Brand Content & Social Media
- E-Commerce Website & Digital Strategy
- Communication & Media
- Capstone Project
- Professional Certification: Google Analytics
Career Opportunities
- Product Manager
- Advertising Manager
- Sales Representative in a Communication Agency
- E-Marketing / E-Business Manager
- Merchandiser / Marketing Trader
- Direct Marketing Manager
- Consultant
- Sales Engineer
- Category Manager
