University of Liverpool Management School
Liverpool, United Kingdom
Become a data-driven marketing expert and learn how to harness the power of data analytics to drive business success.
This course has been designed to boost your digital marketing skills and meet the increasing demand marketers who can effectively utilise digital technologies and make strategic data-driven decisions.
You will learn how to employ digital techniques and insights from marketing analytics to build stronger relations with consumers, improve business performance and identify new opportunities.
You will also gain practical problem-solving skills through an in-depth study of real-life case studies, alongside rigorous training in research methods, data analysis techniques, critical thinking and the use of analytics toolkits.
To pass the programme, you need to successfully complete six 20-credit modules and a final 60-credit applied research project or dissertation.
