London, United Kingdom
The MSc Marketing and Digital Analytics programme is designed to provide insight into marketing and its relationship with the online data economy. Students will develop critical insights into the changing nature of marketing, and learn how to drive campaigns and build consumer relationships within a digital environment. The programme is open to graduates of all disciplinary backgrounds and is also suitable for individuals who are looking to start or develop their own businesses.
Graduates of this course will be well-placed to pursue roles in social media management, marketing campaign management, market research, advertising, SEO, CRM communications, marketing analytics or business analytics.