London, United Kingdom
Integrating mainstream marketing and communication theories with relevance to the digital environment, the MSc Marketing and Digital Communications programme provides an insight into developing practical strategies for marketing and communications, taking into account the constraints, opportunities, risks and technical elements of different digital platforms.
The course explores the strategies that drive marketing and communication campaigns, covering topics such as new product development, crisis communications and green marketing.
This programme is suitable for individuals who are looking to work in marketing, internal or external communications, social media, public relations, and advertising roles, in commercial or non-commercial sectors.