Università IULM

The Master of Science in Hospitality and Tourism Management (HTM) is a dual degree programme developed by Università IULM in Milan (Italy) with the Rosen College of Hospitality Management at the University of Central Florida, Orlando (USA). The teaching mix comprises 10% distance learning to acquire basic knowledge; 20% traditional lectures and 70% hands-on practice and training in a company. Two thirds of the faculty is made up of professors from partner universities and visiting professors from major schools of hospitality and one third managers from leading companies of tourism industries. A wide range of innovative elective courses lets you design a customized…

Marketing today means being present in the mind and life of the consumer with your brand, offering experiences and opportunities for contact with your products in physical and digital sales networks, and generating relationships and online conversations with your customers. The Master’s Degree Course in Marketing, Consumption and Communication teaches students how to do all this in a modern, professional and effective way. The course will enable them to acquire the knowledge and application skills needed for marketing and corporate, brand and product communication. At the end of the training, the student can use ‘classic’ media and digital media, above-the-line…

The Master’s Degree Course in Fashion Communication and Luxury Strategies offers an advanced course to enter the world of fashion and luxury with full awareness of the challenges of what are now fully global industries. The Course aims to train fashion and luxury communication professionals, managers, and business consultants so that they are capable of facing the challenges of contemporary communication, contextualising them, and transferring products and experiences to the public with a new language; they will also be capable of taking on roles of responsibility within established or start-up companies, and of seizing all the opportunities of complex systems.…