Bayes Business School (formerly Cass)
London, United Kingdom
London is the global heart of the publishing industry, and this MA makes the most of its London location to bring you a programme that aims to be commercially and professionally applied alongside giving you a critical understanding of the contemporary industry.
You will learn directly from past and present industry professionals how publishing is continuing to evolve alongside the digital revolution.
Our programme gives you an applied understanding of how physical and digital texts are conceived, developed and marketed. This MA looks at the different sectors of the publishing industry, including commercial fiction and non-fiction publishing, children’s publishing, education and academic publishing.
Your learning will be directly influenced by your own publishing interests, allowing you to write assignments focused on a topic and sector of the industry of your choice. The ‘Working in Publishing’ module gives you the chance to apply for placement opportunities at leading London publishers to get hands-on real-world experience.
Different modules take you through the main areas of publishing, explaining the role of editorial, production, sales, and marketing, as they are understood in different sectors of the industry. The MA also examines the big challenges facing the industry, from diversity to sustainability, and, crucially, helps students to build their creativity and innovation skills, to better equip them for the world of work.
You will examine how digital and print publishing are no longer separate activities. Today’s publishers must combine print and digital to produce innovative content that works across a growing variety of media forms for a wide variety of readers and markets. City’s MA places digital publishing and innovation at the heart of its curriculum.
By working on research-led and industry-led analytical assignments, you will develop key publishing skills in print and digital publishing that are core to most entry-level jobs in publishing.
